According to 48% of the exhibitors surveyed, a visually appealing booth is the most efficient way to attract people. The US exhibitors spend $24 billion every year on that. So in trade shows, your booth is the first important thing that grabs the visitors' attention.
Booths aren't only places where visitors may stand and be welcomed. It's a space where they can learn more about your business's mission and values. The success of your show hinges heavily on the way your display is put to use. Your export business needs interactive booths for the following reasons:
To make a strong first impression, here are the top 5 ways to make your booth stand out.
It is a no-brainer that your booth must be aesthetically pleasing to attract the audience. So, reflect on your brand colours while choosing the theme for the booth. Adding graphics, boarding is already old school. Instead of that, invest in the airspace and moving gears. Floating props, signs, and inflatable characters will create buzz among the attendees.
Adding fun games to your trade fair booth can help you to win your visitor’s heart. Visual games are definitely in nowadays. You can also arrange industry-related trivia and quiz shows, you can hire professional hosts or invite industry experts to execute them. Mini challenges and spinning wheel games are also exciting. Don't forget to have exciting prizes for the winners. You can get customise gifts here or Get custom tote bags here.
You can show any product's details to buyers with a quick scan of its QR code. Having details of all your products digitally at your fingertips can help you quickly show products to buyers that match their specific requirements. Not only that, you can create customized catalogues within 5 mins and send it to the buyer's inbox before they can even leave your stall. Contact us to become a smart exhibitor with Sourcewiz and impress buyers at trade fairs with easy-to-scan product QR codes.
People enjoy clicking pictures and sharing them online. Don't overlook this small behavior of visitors at exhibitions and events because this can mean some free social media marketing for your business. An Instagram-worthy stand-in cutout or selfie stand can attract a lot of visitors. Customize the stands with your logo for branding purposes. If you have any brand tagline or mission statement, you can add it there as well and let visitors take pictures and tag your business online.
Serving food and beverages is part of our tradition. Staying true to our roots, give your buyers a homey feel and please them with snacks and beverages. You can choose to keep a small section for snacks or a small vending machine can be a great addition too.
Making your booth interactive at the trade shows is not an option rather necessary to market your export business. Conquer trade shows with Sourcewiz. Digitize your factory and carry it with you on a laptop. Give your buyers a superior product viewing experience and enjoy unbeatable ease in carrying all your products & designs. Get your free demo by clicking here.