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7 Strategies To Find Buyers for Your Export Business

Finding buyers for your product as an exporter can be the most challenging obstacle you face, especially if you're just getting started or selling in a new overseas market. 

Selling in a foreign nation is never straightforward. To succeed, you must adjust to cultural norms, language hurdles, and travel barriers. However, new technology has made the world a smaller place, making it much easier to locate consumers abroad than in the past.

We’re going to cover the following ways to find buyers for any export business & leverage the power of the internet to help you:

  • Global Trade Databases
  • Trade fairs and exhibitions
  • Government Export Promotion Councils
  • Government Embassies 
  • Wholesale Directories
  • Social Media Groups 
  • Third-Party Agencies / Online Marketplaces.

1. Global trade databases

These online databases of business contacts around the world can be useful for finding buyers. The directories are usually searchable with various criteria such as country, industry, province or state, and city. 

  • As an exporter, you can search using HS Code categories ( Dollar Business Club’s HS Code list features 9805 HS Codes), and find country-wise data of the number of buyers on the platform. 
  • You can also find world market/ trade/ port analysis data to locate & target fast-growing export destinations instead of stagnant one’s ( for example, Israel’s import has seen an increase of 200% in recently). 
  • You can monitor and keep track of your key competitors and their export activities, while also locating new buyers who’ve begun sourcing from India.

Some of these major global trade databases include Dollar Business Club (₹19,999/- 6 months), Trademo (₹14,810/- month), Trade Atlas ( ₹81,832/-), Volza (₹1,11,575/- year, includes free plan). Some market research companies include Exim Pulse, Seair Exim Solutions (₹5,000/- 6 months).

2. Trade fairs and exhibitions

Several trade fairs are held in many nations each year, attracting hundreds of thousands of buyers and merchants. You can decide which country you want to export to and make a list of all the fairs hosted in there, but if flying is too much trouble then you can attend India's trade fairs and expos. 

You can find information regarding these events on the Federation of Indian Export Organisations (FIEO) and Export Promotion Council websites.

You can offer prospective buyers product samples, answer their questions, and even make transactions during a trade show. Trade shows are excellent for creating long-term partnerships since you deal directly with buyers.

3. Government export promotion councils

These organizations have access to extensive networks of legitimate, prequalified business contacts and can share contact information and make introductions. They also have offices in foreign countries that can work with you in your buyer search. These groups exist to promote the interests of their members and are often willing to provide an introduction to businesses in their directory and contact information for company decision-makers.

Some of the notable export promotion councils in India include APEDA, CEPC, CLE, EPCH, HEPC, GJEPC, ISEPC, JPDEPC, TEXPROCIL, and WWEPC.

4. Government embassies to find export buyers

This is more of an old-school approach but still relevant. National Embassy’s want to promote trade between their country and the world. They are there to help create these links. Contact the commercial division of a country's embassy and ask if they can offer you a list of distributors for your export product. Information related to foreign agencies and buying agents can also be found at the importing country’s embassy in your country.

5. Register as a supplier in foreign wholesale directories

Wholesale directories have a plethora of bulk purchasers who resell imported goods in their own country. As a result, they serve as intermediaries. Dealing with them rather than government-controlled foreign organizations can be faster, and letting them deal with the red tape of imports is a big benefit too. 

  • Simply register as a supplier in product categories fit for you and make listings.
  • Include top highlights about your designs, the raw materials and all the relevant product information.
  • Make curated product catalogues to grab the attention of sourcing agents and bulk buyers. The goal should be to make your catalog of products memorable so that whenever the need arises, they can send in an inquiry. 

You can register to directories such as Kompass (₹1,488/- month), Go4World Business (₹11,999/- 6 months, free plan available), 4WholesaleUSA (₹2,232/- month), Closeout Central, Wholesalers4u (₹3,979/- month, free plan available). 

6. Social media groups

Online trade marketplaces and trade-related social media groups have flourished in recent years as places to look for buyers for exports. While Facebook has an astounding 2.8 billion monthly active users across the world, LinkedIn's also boasts 64.7 million active users. To market your export business and find your customers of tomorrow, you can advertise your business on these social networks.

Get inquiries for your export business by joining one of the numerous import-export groups on different social platforms. You can also make use of direct messages to network and reach out to buyers. If direct messaging isn’t your ideal mode of communication, don’t worry you can use tools such as Lusha, Apollo.io, and Signal hire to send across an email with beautifully designed product catalogues to potential buyers.

Here are some groups that you can join to start networking instantly : 

7. B2B Online marketplaces

Online marketplaces make it simple to get started in the exporting industry. You get to be in front of a big, well-established global client base with sophisticated marketing and fulfillment infrastructure in only a few clicks.

Furthermore, the sites give a wealth of real-time data that may be used to improve your product offering, promotions, and pricing. As a result, you can use them for a variety of exporting strategies, from testing a new marketplace or item to augmenting other channels and getting rid of obsolete inventory.

Some of the popular B2B online marketplaces include:

Use this as a reference guide to market your products to relevant international buying or sourcing agents. You can start incorporating these 7 strategies from today to boost your current efforts to find international buyers for your export business.

Author : Shalini Singh, Marketing Associate