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Top 9 Fashion Trends Dominating The 2022-23 Export Market

With much of the world subject to Covid-19-related restrictions until 2020 and 2021, the global fashion industry has been put in a particularly difficult position.

As the crisis' wounds heal, this is to assist you in comprehending the latest trends so that you can increase your exports in the coming years.

1. Oversized Shirts 

This baggy shirt is just a few sizes bigger than a regular shirt. It got in trend during the pandemic when people were in homes and looking for comfy clothes. 

2. Bra Tops/ Bralette Tops 

Bralette is an amalgamation of a bra and a crop top. According to Vogue, Bra Tops are trending and even famous brands like Etro, Fendi, Brandon Maxwell, Missoni, Jonathan Simkhai, and Dolce & Gabbana have created them in their latest collections. 
To read the full Vogue blog, click here

3. Knitted and Crotched Garments

These clothes are simply comfortable to wear, and after a few Hollywood stars appeared to be wearing them, the demand for them increased. During April–July 2020, the export of knitted or crocheted clothes and clothing accessories totaled US$ 1.32 billion.

4. Cardigans 

Above waist cardigans and cropped cardigans have seen a major upwards trend in recent years. People are loving bold colored cardigans that outline their personalities. 

5. Low rise Pants 

 Low-rise jeans feature a waistband that rests on the hips. According to The Guardian, low-rise jeans are back – and the lower the better. 

6. Mini Skirts 

The miniskirt rose to popularity in the 1960s and 1970s as a fun, even defiant garment symbolizing a shift in society dynamics. As they say, fashion has a habit of repeating itself and it seems like the pandemic is reviving this trend.

7. Oversized Bomber Jackets 

Oversized bomber jacket with embroidered accents in a patterned weave are making waves. Dropped shoulders, long sleeves that fall loosely on your hips - unless you've chosen a little cropped style are some of the most popular styles.

8. Boiler Suits 

Boiler suits take the guesswork out of choosing pants and a shirt, and who doesn't like that? All we can say is that it's a craze that's here to stay.

9. Floral Prints  - Let’s add petals 

The years 2020-2021 were dominated by boho clothing styles, which were driven by retailers such as Princess Polly and other comparable outlets. Florals are now taking over Goth clothing firms as well as other digitally born trends such as cottagecore, light academia, aesthetic clothes, and e-girl designs.

India’s Apparel And Garment Industry | Exports Data 

India's cotton, silk, and denim are very popular in other countries. According to a recent APEC study, India's readymade garments (RMG of all textiles) exports totaled US$ 6.03 billion from April to August 2021. 

Main markets for Indian textiles and apparel export are:

  1. USA
  2. European Union 
  3. Parts of Asia
  4. Middle East

The few firms that are outperforming in the fashion industry either cater to current requirements — comfort, outdoor activities, and internet shopping — or cater to wealthier demographics who are better able to weather the effects of the pandemic.

Author: Shalini Singh (Marketing Associate), Shreya Pandey